Situated in the Askew Road neighbourhood, Cake Me Baby is home to some of the most delicious and creatively crafted cakes in London. Stepping into the shop you are hosted by the smell of freshly baked cakes, a welcoming greeting from a member of staff, and the fabulous residential dog. The store was opened in 2014 by Alessandra Estrada, lover of all things creative with a previous background working in fashion. As good as the cakes taste, Alessandra is possibly one of the biggest attractions in the store. Dressed in a boiler suit and wearing an encrypted cap, Alessandra does not follow the typical stereotype of women who like to bake. However, she exceeds all expectations and is adamant that she will never “do disney” because she “is not Walt” but she is happy to listen to ideas and create something special and original. Keen on originality, Alessandra and her team have tendency to create cakes that have never been seen before like a black wedding cake, and although this might sometimes attract the wrong press, the young cake boss has managed to create a niche in the market with Cake Me Baby.