Following an initial announcement, designer Riccardo Tisci and Burberry are set to kick off their unique drop strategy with a series of 24-hour product releases.
The luxury British fashion house recently announced that limited edition pieces from Tisci’s inaugural collection will be available on Instagram and WeChat. The bespoke digital selling experience will also come immediately after the runway debut of the Fall/Winter 2019 range. Additionally, the new release process comes with a completely reimagined flagship store based on Tisci’s vision, so expect an event when entering the store.
Look for the limited edition 24-hour release pieces from Riccardo Tisci’s first Burberry collection to be available on the label’s Instagram and physically at Burberry’s London flagship from 5:30 PM GMT September 17.
Burberry London Flagship
121 Regent Street
London, United Kingdom