Celebrating Two Decades of Innovation: Introducing the Y-3 S-GENDO RUN

As Y-3 commemorates twenty years of groundbreaking fusion between Yohji Yamamoto’s minimalist avant-garde and adidas’ sportswear heritage, the brand unveils its latest creation: the Y-3 S-GENDO RUN. This new silhouette boldly embodies the enduring synergy between the two iconic brands, offering a striking testament to Y-3’s ongoing commitment to innovation.

Drawing inspiration from the Japanese concept of ‘Ma’, which celebrates the beauty of negative space, the Y-3 S-GENDO RUN defies convention with its innovative hollow plate design. However, this sneaker isn’t just about aesthetics; it’s a triumph of functional design, seamlessly marrying comfort with style. Crafted from breathable mesh, luxurious suede, and premium leather, the sneaker’s upper combines with adidas’ state-of-the-art midsole technologies to deliver an unparalleled wearing experience.

More than just a sneaker, the Y-3 S-GENDO RUN serves as a bold manifesto of Y-3’s visionary ethos, bridging the realms of fashion and function for those at the forefront of style. Embrace the future of footwear with the Y-3 S-GENDO RUN, available in timeless black and white colorways. Mark your calendars for Tuesday, March 12th at 3:00 PM GMT, when the sneaker will be released on adidas.com for $450. Join Y-3 in celebrating two decades of innovation with this groundbreaking addition to the brand’s iconic lineup.

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