In a move that captivated NCAA Football enthusiasts, Deion Sanders made waves last season by assuming the role of head coach for the Colorado Buffaloes. The debut of his leadership was nothing short of remarkable, orchestrating a dramatic turnaround for a team that had only secured one victory the previous season, propelling them to a ranked position by week 4 after an impressive 3-0 start.
Prior to the commencement of the season, reports surfaced of Sanders renewing his partnership with Nike, reigniting a collaboration that birthed one of the Swoosh’s most beloved training series—the Diamond Turf line.
Following September’s tantalizing previews of special “PRIMES” inspired by the OG Air DT Max ‘96, anticipation has reached a crescendo as the iconic sneaker makes its triumphant return. Recently unveiled by Nike, the Air DT Max ‘96 resurfaces in its original white, black, and gold colorway, last seen in 2018, adorned with subtle yet significant updates. The addition of a “PRIME” embellishment on the heel tab and exclusive packaging, possibly reserved for friends and family, featuring the same “PRIME” motif on the exterior and one of Sanders’ notable quotes on the interior, add fresh allure to the revered silhouette.
As of now, neither Coach Prime nor Nike have disclosed release details for the resurgence of Deion Sanders’ Nike Air DT Max ‘96. Enthusiasts eagerly await updates as the highly anticipated design is poised to hit shelves later this year, expected to be available via Nike SNKRS and select retailers, with a starting price of $170 USD. For an exclusive preview of the packaging, dive into an unboxing of the pair below, offering a glimpse into the exciting revival of an enduring legend.
