In a bold move to redefine their classic offerings, McDonald’s has recently introduced an upgraded lineup of what they proudly claim to be their “hottest, juiciest, and tastiest classic burgers ever.” The news has sparked not only the interest of burger enthusiasts but also the mischievous attention of the fast-food giant’s iconic mascot, the Hamburglar. Armed with his custom 1970 Plymouth Barracuda, affectionately named the “Burgercudea,” he is embarking on a mission to pilfer these newly revamped burgers.
The notorious burger thief has kicked off a coast-to-coast spree, and vigilant fans who manage to spot him and his distinct Burgercudea are in for rewarding surprises. McDonald’s is enticing participants with the chance to win free McDonald’s burgers for an entire year. The Burgercuda itself is a spectacle, adorned with the character’s trademark black-and-white stripes, vibrant red accents, and an array of burger-themed modifications.
Noteworthy features of the vehicle include prominent “McDonald’s” branding on the car’s grill, a striking “RBL RBL” license plate in red letters, a console equipped with a burger heating system, a Micky D’s yellow shift knob, and a McDonald’s Arch logo embossed on the steering wheel.
Various rewards await those who successfully spot the Burgercuda, ranging from an Arch Card and Hamburglar-inspired merchandise to the grand prize of free burgers for an entire year.
Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s, expressed, “McDonald’s built a legacy on serving delicious burgers, but anytime we have an opportunity to make the best even better, we take it. It’s no surprise these changes caught the attention of our biggest burger fan – the Hamburglar. We’re excited for fans to join in on the fun as they look for him on his burger-stealing spree. You never know where he’ll pop up next.”
To participate in the excitement, interested individuals can either scan the QR code on the Hamburglar’s vehicle or visit the dedicated sweepstakes site, with the entry deadline set for February 25. The hunt for the Hamburglar promises an engaging and flavorful experience for McDonald’s enthusiasts.
