Spotify Expands into Artist Merchandise with Exclusive Capsule Collections
Spotify, the leading music platform, is venturing into the world of artist merchandise, aiming to produce exclusive capsule collections in collaboration with its top-performing artists.
The debut collection, in partnership with Mexican artist Peso Pluma, celebrated Día de los Meurtos (Day of the Dead). It featured a range of hoodies, T-shirts, jerseys, and bandanas adorned with signature iconography and imagery from Pluma’s recent works. The collection is now available on Spotify’s webstore, with prices ranging from $20 USD to $120 USD.
Peso Pluma expressed, “Spotify has always supported my music, since Day One, so it made sense to align with them. I use these capsule items in my day-to-day, and I want my fans to have them as well. They hold a special meaning in Mexican culture.”
This week, Spotify will expand its apparel offerings with a collection dedicated to Daft Punk, commemorating the 10th anniversary of their acclaimed record, “Random Access Memories.” The capsule will include illustrated hoodies, iconographic T-shirts, and a crystal logo clock.
Following the Daft Punk launch, Spotify plans to curate collections for artists such as Tyler, the Creator, Tems, and Rosalía.
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