Represent and StockX Team Up for a Unique Spin on Modern Hype Culture
Last week, the renowned fashion label Represent marked a significant milestone with its first-ever collaboration with StockX, creating a captivating four-piece capsule that adds a unique twist to modern hype culture. To celebrate the exciting launch, the Manchester-based brand hosted a special event in London, bringing together sneakerheads and fashion enthusiasts from all corners of the city.
Central to this new collection is the popular Bully sneaker, featuring two stylish T-shirts and a hoodie adorned with illustrations of the chunky silhouette. Additionally, a limited-edition version of the skate-inspired kicks steals the spotlight, with only 300 pairs available. This heroing sneaker exudes a high-end aura, boasting individual numbering and a combination of textured fabrics. The upper flaunts a fusion of gray suede, green leather, and an embossed TPU exoskeleton, all meticulously woven together with exposed stitching. The T-shirts and hoodie are designed in the same palette of StockX-inspired green, black, and white tones, perfectly embodying Represent’s classic refined style.
George Heaton, co-founder of Represent, expressed excitement about the collaboration, stating, “We partnered with StockX on this capsule as the brand is the undisputed global leader in the online marketplace space. Similar to Represent, StockX’s mission is to create value and authentic connections for their customers through the products they love, making it a collaboration that made perfect sense for us. Their global platform is unmatched, and I look forward to introducing the Bully to the world alongside StockX.”
At the launch party, Represent commemorated the occasion by adorning the StockX Drop-off space with displays featuring dual-branded logos. Embracing the hype influences of the collection, rows of the latest Bully sneakers were positioned against QR codes, granting attendees the exclusive opportunity to scan and secure a pair before they vanished. The night concluded with electrifying DJ sets, delectable sweet treats, and beverages, all themed in the signature green, black, and white hues.
The new StockX x Represent collection is now available for purchase online, with prices starting at £150 approximately. For products that have already sold out on the brand’s website, head over to its dedicated StockX page. This collaboration merges the best of both worlds, showcasing Represent’s exceptional craftsmanship and StockX’s unmatched global platform, making it a must-have for fashion aficionados and sneaker enthusiasts alike.
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