Shaquille O’Neal Steps Up as Reebok’s President of Basketball

Reebok amplifies its basketball game by appointing the global sports sensation, Shaquille O’Neal, as its official President of Basketball. With an enduring alliance since 1992, when Reebok signed rookie Shaq in a groundbreaking endorsement deal, the duo’s journey has seen iconic moments, from the debut of the “Shaq Attaq” signature shoe to unforgettable ad campaigns. Shaq’s new role will focus on enriching Reebok’s basketball strategy and forging influential partnerships to elevate the brand’s market presence. Another basketball legend, Allen Iverson, is set to assist O’Neal as Vice President of Reebok Basketball.

Reebok CEO, Todd Krinsky, highlighted the significance of Shaq’s influence on the brand and basketball culture. In 2021, with leaders of Authentic Brands Group, O’Neal crucially facilitated Reebok’s integration into the group’s renowned brand collection. A notable brand ambassador for giants like JCPenney and Papa Johns, Shaq enthusiastically expressed about the Reebok partnership, “We’re back, baby! Get ready.” The brand anticipates revealing its revamped basketball strategy soon, eyeing a dynamic return by 2025.

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