BMW has provided a tantalizing glimpse into its automotive future, unveiling the electric concept, BMW Vision Neue Klasse. This vision debuted at IAA Mobility 2023 International Motor Show in Munich, showcasing a car that bridges real and virtual worlds via its avant-garde iDrive technology.
Oliver Zipse, Chairman at BMW AG, expressed, “The BMW Vision Neue Klasse symbolizes our capacity to evolve in electrification, digitalization, and sustainability. Set to hit the roads by 2025, the Neue Klasse ushers BMW into a transformative epoch.”
Distinctly BMW, the exterior features expansive design surfaces interspersed with signature touches like the BMW kidney grille and Hofmeister kink. The chosen “Joyous bright” paint, bathed in a gentle yellow glow, signals both futurism and warmth. Adding a playful touch, an etching on the side fender reads “future is bright.” Inside, the BMW iDrive promises an elevated digital experience, melding tangible and digital domains through enriched entertainment and security facets.
Adrian van Hooydonk, BMW Group Design’s chief, commented, “The Neue Klasse design is so avant-garde; it feels like we’ve leapfrogged an entire model era.”
The car sports muscular wheel arches, a rakish “shark nose” front, and 21-inch wheels echoing motorsport aesthetics. Innovative E Ink elements adorn the side windows and 3D-printed tail lights cascade across multiple tiers, highlighting the evolution of BMW’s design ethos.
Internally, the evolved BMW iDrive dominates, replacing traditional analog with the BMW Panoramic Vision and Central Display, pushing boundaries in driver-centric design. Drivers can immerse themselves in this panoramic digital interface, furthering BMW’s commitment to engaging driving.
On the technical side, the latest eDrive technology enhances charging rates and extends vehicle range by up to 30%, optimizing vehicle efficiency by a significant 25% versus its predecessor.
While pricing and release specifics remain under wraps, enthusiasts can experience the Neue Klasse virtually through BMW’s feature video below.
