In a throwback to iconic styles, MCM has enlisted legendary supermodel Cindy Crawford for its Fall/Winter 2023 Heritage Campaign. A celebration of Crawford’s enduring relationship with the German luxury brand, the campaign is a bridge between MCM’s historic and contemporary ethos, hinting at a legacy that is here to stay.
The imagery features Crawford, poised amidst a collection of MCM’s signature bags – the backpack, shopper, shoulder bag, Boston bag, crossbody, and tote. She gracefully cradles the latest leather Mode Trivia crossbody. Every bag in the caramel spectrum is emblazoned with the iconic MCM monogram, enriched with laurel and diamond motifs, culminating in the renowned Cognac Visetos design.
Under the lens of acclaimed photographer Juergen Teller, with creative direction from Fabien Baron of Baron and Baron, the shoot echoes a previous collaboration – Crawford’s 1996 MCM campaign photographed by the renowned Herb Ritts.
Reflecting on this renewed partnership, Crawford remarked, “It was nostalgic for me to travel back in time with MCM from our first photoshoot in the ’90s with my dear friend Herb Ritts. Their classic bags remain timeless.”
