GUESS USA’s FW23 Campaign: A Nostalgic Journey with a Modern Twist

For Fall/Winter 2023, GUESS USA unveils its newest collection, drawing inspiration from its iconic heritage. Guided by Nicolai Marciano and Eli Russell Linnetz, the campaign dives deep into the brand’s archives, reliving the adventurous spirit of GUESS’s past.

Echoing GUESS’s significance in American fashion, the FW23 campaign encapsulates the brand’s sultry vibes from the ’80s and ’90s. The spotlight is on meticulously distressed denim and seasoned leather designs, evoking classic Americana with a modern flair through impeccable craftsmanship and intricate details.

Nicolai Marciano shares, “In this third collection, we’ve reimagined silhouettes, playing with leather and denim’s harmony.” Eli Russell Linnetz adds that the campaign narrative revolves around rediscovering past treasures, mirroring GUESS’s legacy of bold and provocative imagery.

The collection launches on September 15, available on GUESS USA’s website and select stores.

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