Spotify’s “Jam”: The Ultimate Playlist Mediator for Group Listening
Spotify’s latest feature, “Jam”, promises to end the playlist disagreements in your friend circle, aiming to harmoniously blend everyone’s unique musical preferences. Think of it as your shared auxiliary cord, enhancing the music platform’s existing collaborative tools.
With “Jam”, up to 32 Spotify enthusiasts can indulge in collective, real-time listening sessions. Initiating a session is easy: a Premium user clicks “Start a Jam” and then invites fellow Spotify users via a link, QR code, or Bluetooth. While both free and premium users can partake, free users must be on the host’s Wi-Fi network, while Premium members can jump in from any global location. All attendees can contribute to the shared playlist queue, and everyone’s selections are transparent to the group. Additionally, Spotify analyses the playlist’s musical fabric to provide group-centric song recommendations.
Building on the success of features like “Blend” and “Collaborative Playlist” (boasting 45 million Blends and over 200 million hours of collaborative listening), Spotify aims to elevate user experience. “Jam seamlessly merges personalisation with group listening dynamics,” noted Brian Roy, Spotify’s Design Director. Currently mobile-exclusive, plans to introduce “Jam” on desktops are in the pipeline. Ensure you’ve updated your app, and you’re all set to Jam!
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