Burberry’s Spring 2024 Campaign: A Homecoming of British Style

Under the creative guidance of Daniel Lee, Burberry continues to chart new territories, defining the fashion landscape for today’s generation. In a year where the brand has conquered global cities with its “Burberry Streets” initiative, the iconic fashion house is now returning to its roots for the Spring 2024 campaign.

Captured by renowned UK photographer Tyrone Lebon, the campaign showcases a fusion of local talent donning Burberry’s latest collection against the backdrop of quintessential British landscapes. Arsenal footballer Bukayo Saka graces the campaign, exploring blooming gardens in signature Burberry trench coats, while musician Damon Albarn effortlessly embodies natural beauty in the seasonal offerings. Iris Law and Jourdan Dunn expand the womenswear range with psychedelic uniforms and quilted bomber jackets.

From London’s flower markets to crystal ponds and local streets, Burberry’s Spring 2024 campaign exudes a youthful, wild, and free spirit. Explore the captivating visuals of Burberry’s latest campaign in the gallery above.

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