Hodinkee, John Mayer, and Ed Sheeran Collaborate for Unique G-SHOCK Series
Following their previous successful collaborations, Hodinkee and music maestro John Mayer join forces once more, this time including global sensation Ed Sheeran in the mix.
This initiative forms part of a broader venture wherein Mayer, donning the curator’s hat, collaborates with personalities linked through music, design, or horology. Named the “Hodinkee in Residence” series, it debuts with the G-SHOCK Ref. 6900 – Subtract By Sheeran. Two more collaboration pieces will soon join this lineup.
Inspired by Sheeran’s most recent album “Subtract”, the watch design captures its spirit. The timepiece spotlights a vibrant yellow resin case and strap, with Sheeran’s abstract portrait on the dial, reinforcing the album’s authentic vibe. Completing the design is a subtraction symbol at 12 o’clock, reflecting the album’s cover, paired with G-SHOCK’s renowned “Triple Graph” framed in yellow.
Besides its artistic flair, the watch impresses with its tech specs: a 1/100th Stopwatch, Countdown Timer, and Multi-Function Alarm. It’s encased in G-SHOCK’s iconic octagonal tin featuring custom packaging that resonates with the album’s design.
Priced at $185 USD, the G-SHOCK Ref. 6900 – Subtract By Ed Sheeran will be up for grabs on October 18, 11:00 am ET, exclusively at the Hodinkee Shop.
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