HOKA, globally recognized for its athletic footwear, marks its European retail presence with the inauguration of its Covent Garden store, nestled in the heart of London, a property of Shaftesbury Capital.
Spanning an impressive 1,750 sq. ft, this space not only houses HOKA’s products but also introduces the world to the brand’s fresh design perspective. An amalgamation of contemporary aesthetics and earthy components, the store mirrors HOKA’s rich legacy. Further accentuating the ambiance, interactive exhibits showcase the brand’s essence – a celebration of movement and an undying dedication to ensuring everyone experiences the joy of motion.
Delve deeper into the store, and patrons will find a community hub, purposefully situated on the basement levels. This area is HOKA’s testament to redefining consumer engagement. Here, visitors have the chance to dive deep into the HOKA universe, bonding with brand representatives, champion athletes, and product maestros. Moreover, HOKA curates a holistic experience by presenting yoga sessions, holistic wellness provisions, equipment mending services, local get-togethers, runs, enlightening dialogues, hands-on workshops, and insightful panel discussions.
The store’s activities are set into motion with the introduction of the HOKA run club, a gathering point for movement aficionados. Catering to runners spanning all proficiency levels, attendees have the opportunity to familiarize themselves with the newest HOKA footwear, converse with HOKA specialists, and relish live melodies, all the while receiving bespoke souvenirs.
Curious about this avant-garde space? Venture into HOKA’s flagship store in London. It awaits your presence at 2-3 James Street, Covent Garden, London, WC2E 8BH.
