PUMA unveils its inaugural Palermo campaign, spotlighting Manchester City and England’s star forward, Jack Grealish, as its face. Originally, the Palermo sneaker celebrated Europe’s renowned cities like London and Oslo. PUMA’s recent line, however, captures the spirit of intercity wanderlust through fresh color palettes.
The campaign radiates a blend of Italian panache and iconic football history. Grealish, with his distinct style, revives the ’80s terrace-style Palermo for 2023. The imagery highlights him donning the Palermo’s new low top, which boasts an identifying tag, a T-toe design, and PUMA’s signature gum sole. His ensemble ranges from light-washed denim and an oversized topcoat to a football jersey harmonized with burgundy corduroy pants.
For a detailed glimpse into Grealish’s PUMA journey, view the campaign. The collection awaits aficionados on the official PUMA website.
