La Fam Joins Forces with G-SHOCK: A Nostalgic Timepiece Tribute

Dutch streetwear powerhouse, La Fam, debuts its collaboration with G-SHOCK, presenting a fresh take on the GMA S2100 model. Representing more than just fashion, La Fam is a beacon for Amsterdam’s youth, forging bonds through creativity and shared events. The collaborative piece showcases a pristine white GMA S2100 adorned with vibrant ’90s graffiti doodles. Emphasizing La Fam’s ethos, “We Start And End With The Fam” is prominently displayed on the strap, alongside an illustration of Rico, the brand’s emblematic mascot. Set to launch on September 13, the limited-edition G-SHOCK x La Fam watch will be exclusively available on La Fam’s official webstore. Stay tuned to their channels for pricing and further details.